1) Starter Guide
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1. Go to Google Trends/Pinterest Trends/Etsy and research on trending digital products/niches.
2. Find a PLR website that sells ready-made digital products (https://digitalplr.store/) for your chosen niche/target audience.
3. Download the digital product (e.g. planner, template, e-book etc.). The folder will include a PDF file which contains a Canva link - where you can edit the PLR template, add your own branding, and resell it thereafter.
4. Ask ChatGPT for suggestions on your brand name, and pick a name from the list.
5. Relating to Step 3, open the PDF file which contains the Canva link. Go to Canva to create your store logo.
6 Pick a storefront platform (e.g. Shopify, Etsy etc.). Add your digital products to your store.
7. Create a store page on social media platforms (e.g. TikTok, Instagram, YouTube etc.).
8. Consistently post organic marketing/content about your digital products on social media platforms to drive traffic to your store.
9. Repeat for other niches of digital products.
10. Once you achieve some revenue, you could consider paying for Ads to further grow your online audience and marketing.
NOTE: Do not expect immediate results. The #1 challenge to getting your first sale is MARKETING. You need to be consistent with your posts on social media platforms and showing how your digital product can meet the needs/problems of your target audience. Everyone needs to start somewhere and we started from zero as well. You can do it!
This is just a brief guide on how to start your own business with digital products.
If you would like to have detailed tutorials and 1-to-1 coaching/guidance on each of the 10 steps listed above and more, do consider joining our Digital Products Masterclass
2) Why Digital Products?
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Digital dropshipping is a business model where you sell digital products (such as ebooks, planners, journals, templates, software, or graphics). Since customers will receive the digital product right after purchase, you don't have to worry about long shipping times or delays when dealing with digital products!
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- Higher average profit margins: up to 100% profit per sale
- Digital products are fulfilled immediately. There isn’t any manual delivery or fulfilment needed with selling digital products
- No physical inventory to manage
- You’ll never run out of stock whereas dropshipping physical stock does
- No need for time consuming refunds for damaged physical products
- Selling digital products online isn’t a saturated market vs dropshipping physical products
In summary, borderless commerce, daily paydays, zero stock, 100% automatic fulfilment and negligible customer contact - the numerous benefits of selling digital products online.
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You can use a variety of digital marketing strategies, including social media marketing, email marketing, search engine optimization (SEO), paid advertising, and content marketing. It's important to choose the right strategies for your target audience and budget.
3) Why PLR Products?
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PLR stands for 'Private Label Rights', which refers to a type of license that allows the buyer of the digital product (i.e. ebooks, planners, journals, courses, software etc.) to legally modify and rebrand the product, and resell it as their own on an unlimited basis.
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For new entrepreneurs who don't have the time or design skills to create digital products from scratch, they can purchase ready-made PLR products and simply customize/modify them and resell the digital products. With PLR products, one single purchase allows you to legally resell it for as many times as you wish!
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Yes, you can modify PLR digital products to create your own unique branding to sell on your own website or platform. As you've purchased the PLR rights to that product, you now own 100% of it and can do anything you wish to that product (i.e. customize and add your own branding/themes/colors etc.)
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Look for reputable sellers who have a track record of producing high-quality products. We at Digital PLR Store offer high-quality + ready-made PLR digital products at: Digital PLR Store
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The price you can sell digital products for can vary depending on a variety of factors, including the quality of the product, the amount of modifications you make to the product, and the demand for the product in your niche or industry.
4) PLR Rights
Private Label Rights (PLR), Resell Rights (RR), and Master Resale Rights (MRR) are different types of licenses that allow individuals to sell or modify digital products created by someone else. Here's an explanation of each type and the differences between them
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- PLR gives you the most freedom and flexibility to use and modify a digital product as you see fit
- With PLR, you can change the content, add your own branding, and sell it as your own product
- You can also use the content for other purposes such as creating blog posts, social media content, or lead magnets
- Most PLR websites have no restrictions on reselling their products as-is, but it's always best to do a final check with the original creator if there are any restrictions before your purchase
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- Resell Rights give you permission to sell a digital product as it is, without making any changes to the content
- You can typically sell the product for a set price and keep all the profits
- However, you usually cannot claim ownership of the product, and you may not be able to modify it in any way
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- MRR is similar to Resell Rights, but it also allows you to sell the rights to resell the product to others
- This means that your customers can also resell the product and keep the profits
- However, like Resell Rights, you usually cannot modify the product or claim ownership
5) Sourcing PLR Products
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Digital PLR Store
We are a PLR (Private Label Rights) digital products studio (Digital PLR Store) that publishes high-quality PLR digital products such as ebooks, planners, journals, templates and many more.
All PLR products on our store are created and published by our team - you don't have to worry if they are outdated or copied from other PLR sites.
Once you've purchased one of our PLR digital products, you can legally modify and resell these digital products over and over again. This is because after you've purchase a PLR product from us, you fully own the rights to that product, this means that you can put your own branding/designs on it, and start selling on your own platform.